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Krispy Kreme Case Study: Corporate Conference and Store Locations

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  With over 350 locations in the U.S., Krispy Kreme is a popular doughnut and coffee chain whose mission is to “make the most awesome donuts on the planet”. The company, headquartered in Charlotte, NC, needed experiential graphics for their Manager and Owner Conference taking place at a popular hotel in 2018. Eventually, this collaboration led to a working relationship that allowed us to foster a unique connection and trust with the team at Krispy Kreme’s headquarters. We now work closely with their team to facilitate all of the company’s signage needs in many of their storefront locations along the East coast. Collaboration: A Creative Process To begin the collaboration process, one of our passionate Project Managers met with Krispy Kreme’s internal marketing department to brainstorm creative ideas and learn more about the company. Due to the corporate event being held in a hotel, they wanted to foster a sense of community surrounding the brand for attendees by creating an atmos
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Top 4 Must have Signages for your Business in Charlotte, NC

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  Signages play an important role in getting a business noticed. With so many competitors in the market, thriving is no more just about offering the best or most satisfactory service. Your potential customer might not necessarily look for aesthetics but will lean towards the one that has a better one. Hence, it’s always advised that one should hire a company that can provide various options to choose from. If you have a business and are looking for signage, you can connect with a Sign Company in Charlotte, NC and get a professional business sign. Here are the best signage options you can consider investing in. Backlit Signs Large format, full-color graphics that are backlit draw a lot of attention because of the unexpected way they catch the eye. These signs (which nowadays are typically illuminated by LEDs) are widely used for effective commercial promotion. It will do wonders for your business's bottom line if you put a backlit graphic in front of an illuminated back. Gain
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Location: 2731 Interstate St, Charlotte, NC 28208, USA
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Project Spotlight: Custom Donor Wall Display

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  BlueFire Creates a Custom Donor Wall Display for DC-based Non-Profit The Leadership Institute collaborated with the BlueFire team to create a custom donor wall for their headquarters in Arlington, Virginia. As a non-profit organization, the Leadership Institute has been supported by a dedicated network of donors since its inception. The Leadership Institute felt it would be an excellent opportunity to highlight their phenomenal donors by creating a captivating custom wall display in their honor. Development Assistant, Aron Railey reached out to the BlueFire team to execute this vision. Bringing a Vision of Recognition to Life The BlueFire team began the process with a project discovery meeting with the client to develop a greater understanding of their vision and to develop a plan of action that would bring the custom wall display to life with a stunning end product. The project was designed to be a critical feature of the lobby in the Leadership Institute’s headquarters. The materia
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Location: 2731 Interstate St, Charlotte, NC 28208, USA
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Driven Brands: Project Spotlight

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The talented team of sign installers at BlueFire Signs & Graphics collaborated with Driven Brands to provide new interior branding for their headquarters in Uptown Charlotte, NC. Our custom signage experts installed high-quality elevator wraps, frosted vinyl graphics, wayfinding signage, wall wraps, LED backlit signs, and standoff mounted signs. Driven Brands: A Leader in Automotive Aftermarket Service Driven Brands is the parent company of leading automotive service brands such as Meineke Car Care Centers, Take 5 Oil Change, Maaco, Auto Glass Now, Take 5 Car Wash, and many more. Driven Brands provides a full suite of automotive services across paint, collision, glass, vehicle repair, oil change, maintenance, and car wash to consumers and business customers. Driven Brands reached out to BlueFire Signs & Graphics to update their commercial interior branding with new adhesive vinyl graphics to represent Driven Brands’ connection to the automotive services industry and the compa
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Location: 2731 Interstate St, Charlotte, NC 28208, USA
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TTI Floor Care North America Corporate Office: Project Spotlight

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The team of custom sign professionals at BlueFire Signs & Graphics recently branded the corporate office of  TTI Floor Care North America  in the University City area of Charlotte, NC. Our signage experts printed, fabricated, and installed frosted vinyl graphics, PVC signs, dimensional lettering, and LED backlit signs to enhance the office interior spaces and reflect the value and prestige of TTI Floor Care’s family of brands.  TTI Floor Care is the parent company of outstanding floor care brands such as Dirt Devil, Hoover, and Oreck. Their North America corporate office in University Research Park, formerly occupied by IBM, is the company’s marketing and innovation center. TTI Floor Care’s brands specialize in such products as power tools, outdoor power equipment, floor care appliances, solar-powered lighting, and electronic measuring products, among many others. To reflect the quality of the floor care products in the TTI Floor Care family of brands, BlueFire Signs & Graphics
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Location: 2731 Interstate St, Charlotte, NC 28208, USA
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BlueFire collaborates with Classroom Central to transform their facility.

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Classroom Central: Providing Free Supplies and Resources to Charlotte Educators Classroom Central  is a non-profit organization serving teachers and students in Charlotte, North Carolina. This organization's mission is to provide teachers and students in the Queen City with free access to the educational resources they need for success in the classroom. Classroom Central distributes school supplies to nearly 200 schools across six school districts, made possible thanks to the generosity and support of over 2,100 corporate and individual donors. The organization serves its mission through the Free Store, Mobile Free Store, and numerous community-supported programs. In August 2021, during the renovation, Karen Calder of Classroom Central reached out to fellow Charlotte Rotarian, Joe Gass, President and CEO of BlueFire. Calder inquired about BlueFire executing the visual transformation through signs and graphics to effectively brand their space, collaborating with the general contract
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Location: 2731 Interstate St, Charlotte, NC 28208, USA
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Corporate Transformation Case Study: Teguar

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Creative Collaboration:  Prior to selecting a printing and signage company to install creative wall graphics in their corporate office, Teguar, an industrial and medical computer company, consulted with their interior design firm, KK Interior Design Group, who recommend Bluefire for the project.  Project Development:  BlueFire assigned a dedicated Project Manager to their account and got to work. After an initial conversation with the Teguar team and their contractor, Ratzlaff Construction, the Project Manager collaborated on ideas and we scheduled a site survey to walk through their office and find ways to bring their vision to life. After the site survey, our team determined what graphics should go in each area, and on each wall. Although not a requirement for every project, this project required creative consultation on behalf of the Project Manager to determine which products and applications would achieve the goal and elevate the aesthetics of the space. We worked with the Teguar
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Location: 2731 Interstate St, Charlotte, NC 28208, USA
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