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Showing posts from December, 2022

Krispy Kreme Case Study: Corporate Conference and Store Locations

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  With over 350 locations in the U.S., Krispy Kreme is a popular doughnut and coffee chain whose mission is to “make the most awesome donuts on the planet”. The company, headquartered in Charlotte, NC, needed experiential graphics for their Manager and Owner Conference taking place at a popular hotel in 2018. Eventually, this collaboration led to a working relationship that allowed us to foster a unique connection and trust with the team at Krispy Kreme’s headquarters. We now work closely with their team to facilitate all of the company’s signage needs in many of their storefront locations along the East coast. Collaboration: A Creative Process To begin the collaboration process, one of our passionate Project Managers met with Krispy Kreme’s internal marketing department to brainstorm creative ideas and learn more about the company. Due to the corporate event being held in a hotel, they wanted to foster a sense of community surrounding the brand for attendees by creating an atmos

Top 4 Must have Signages for your Business in Charlotte, NC

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  Signages play an important role in getting a business noticed. With so many competitors in the market, thriving is no more just about offering the best or most satisfactory service. Your potential customer might not necessarily look for aesthetics but will lean towards the one that has a better one. Hence, it’s always advised that one should hire a company that can provide various options to choose from. If you have a business and are looking for signage, you can connect with a Sign Company in Charlotte, NC and get a professional business sign. Here are the best signage options you can consider investing in. Backlit Signs Large format, full-color graphics that are backlit draw a lot of attention because of the unexpected way they catch the eye. These signs (which nowadays are typically illuminated by LEDs) are widely used for effective commercial promotion. It will do wonders for your business's bottom line if you put a backlit graphic in front of an illuminated back. Gain